How to Write Email Subject Lines That Get Opened

Ever cooked a delightful meal only to realise that you forgot to invite your guests? In the world of email marketing, crafting an enticing message without an engaging subject line is just like that. What good is your marketing content if it isn't opened?

As an e-commerce brand, your email subject lines are more than just a summary of your content. They are your first impression, the crucial handshake, and let's be honest, they're a bit like the doorman at a swanky club. If they're not engaging enough, your audience won't get past the front door.

The Power of Email Subject Lines

It's no secret that a whopping 47% of email recipients decide whether or not to open an email based on the subject line alone. So if your subject lines are not packing a punch, you're missing out on almost half of your potential customer engagements.

The Recipe for Success: In the world of email marketing, the recipe for subject line success isn't as elusive as you might think. Here's a breakdown of what you need:

Personalise Your Subject Lines

People love to see their names. According to research, emails with personalised subject lines are 26% more likely to be opened.

Add Curiosity, Get 'em Hooked

Pique their interest. Tease a little information, but not too much. You want to spark curiosity, not give away the whole plot.

Embrace A Little Urgency and Scarcity

These principles have been driving sales since the dawn of commerce. Phrases like "Limited Stock" or "24-Hour Sale" will get your audience clicking faster than a squirrel spotting a nut.

Relevance and Value - Could Your Audience NEED This?

Your email should offer something valuable and relevant. If your audience feels that opening the email will benefit them in some way, they're more likely to do so.

Add Some Humour Into Your Subject Lines

We all need a good chuckle. Emails with funny subject lines are opened 47% more often than those without.

Ready to Start Creating?

Now, armed with this information, it's your turn to unleash the power of creating some enticing subject lines. If you're up to speed with AI, ChatGPT is a pefect place to start! It can help you personalise your emails at scale and A/B test different strategies swiftly and accurately. AI for copy & content nowadays can generate compelling subject lines that resonate with your audience, ensuring that your emails don’t just land in the inbox but get opened as well.

Now, armed with this information, it's your turn to start creating some enticing subject lines. Test out different strategies, analyse your open rates, and adjust your approach based on the results. Remember, in the realm of e-commerce, the key is constant evolution and adaptation.

At DTC Email Marketing, we're experts in crafting irresistible subject lines that get your emails opened, read, and acted upon. Want to start spinning out some unmissable email campaigns? Get in touch with us today! info@dtcemail.co.uk